Moving Beyond Ridership: From Volume to Value
Thursday May 27, 2021 10:30 AM - 12:00 PM
Meeting Location: Webinar (Login details will be emailed once you register)
Session Type: Moderated Panel
Topic Description
For 50 years transit agencies and the transit industry have invited and allowed ridership to be the sole definition of success. Volume goes up an agency and the industry celebrate - volume goes down, and somehow the agency or industry failed (neither of which is true). During Covid -- ridership plummeted. And yet elected officials were wise enough to make significant increases in investment in transit agencies. They saw and see our value when volume was at record lows. Now is the opportunity to refine what success looks like -- volume, quality, equity, access, job creation, environment, etc. This session will pull together senior thought leaders from the US and Canada to explore how they are thinking about redefining success -- with real metrics --- and how the TransValue (from TransPro) is the model they are embracing.
Learning Objectives
Webinar login details will be emailed once you register.