Marketing Committee Meeting

Meeting Room 1, Queen Elizabeth Park Community and Cultural Centre, 2302 Bridge Rd, Oakville, ON L6L 3L5 (Continental Breakfast available at 9:30)

AGENDA

• Call to Order – Chair, Elly van de Made, Brantford Transit
  
• Round Table Introductions
  
• Social Marketing 2.0: “How To” for Large and Small Systems (Christine Terin, York Region Transit/VIVA and Rachel Cavin, Brantford Transit)
  
• Customer Journey Mapping: The Intersection of Marketing and Organizational Development (Nancy Ortenburg, MiWay)
  
• Growing Ridership: Research and Application (Christine Terin, York Region Transit/VIVA; Vincent Patterson, Durham Region Transit)
  
• Planning for 2017 Meetings (OTE Session Topics)
  
• Cracker Barrel/Round Table Topics
  
• Adjourn