OPTA Marketing Committee Meeting

  • 11 Apr 2017
  • 9:00 AM - 4:00 PM
  • International PLAZA HOTEL | 655 Dixon Road, Toronto, ON

Registration


Registration is closed

INTRODUCTION

OPTA is pleased to offer our next Marketing Committee meeting in conjunction with the Ontario Transportation Expo (OTE). NOTE – There is no fee to attend the Marketing Committee meeting. You do not need to register for OTE separately. This special offer includes the opportunity to take in the OTE Trade Show showcasing transit products and services, and then join your peers for a day of sessions and workshops. As a further bonus, transit GM’s and other OTE registrants are invited to join the Marketing Committee for a wrap-up panel discussion: “Staffing Your Social Marketing Strategy"

AGENDA

THIS PART OF THE AGENDA IS AT International Centre, Hall 5 | 6900 Airport Road, Mississauga, ON

9:00 – 10:30 – Marketing Committee Members invited to attend and tour OTE Trade Show at International Centre (passes will be provided)

THIS PART OF THE AGENDA IS AT INTERNATIONAL PLAZA HOTEL | 655 Dixon Road, Toronto, ON

11:00 – Marketing Committee Meeting, International Plaza Hotel - Welcome and Introductions

11:15 – 12:30 – Customer Direct Communications – More Than Just Campaigns (Presentations: Direct to High School Students; Direct to Seniors; Direct to Commuters)

12:30 – 1:00 - Lunch

1:00 – 3:00 – Workshop – Why Transit Agencies Need to Invest in Brand and Marketing (BLVD Agency)

3:00 – 3:45 – Staffing Your Social Marketing Strategy (Open to All OTE delegates.)

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